Privacy Policy

1. Who We Are

UAB SmartOn Systems is a provider of cloud-based business management software, including POS systems, ERP, and related services. Our website: SmartOn website. Data controller contact: info@smarton.app.

2. What Data We Collect

We collect and process the following categories of personal information:

• Contact information (name, email address, phone number) provided via contact forms or account registration;
• Business information (company name, business type, address);
• Usage data (pages you visit, timestamps, IP address, browser type);
• Transaction data processed through the SmartOn platform on behalf of your business.

3. How We Use Your Data

We use your personal data for the following purposes:

• Providing and managing SmartOn services under our agreement;
• Responding to your enquiries and providing customer support;
• Sending important service-related communications (e.g., invoices, change notices);
• Improving our products and services based on usage analytics;
• Complying with legal obligations under Lithuanian and EU law.

4. Legal Bases (GDPR)

We process your data on the following legal bases:

• Contract performance — where processing is necessary to provide the services you have requested;
• Legitimate interests — for service improvement, security, and fraud prevention;
• Consent — for marketing communications, which you may withdraw at any time;
• Legal obligation — where processing is required to comply with applicable law.

5. Cookies and Analytics

Our website displays a cookie consent banner. Analytics and marketing cookies are only loaded after you give explicit consent. We use the following technologies:

• Essential cookies — required for the website to function; loaded always, regardless of consent.
• Google Analytics 4 — analyses visitor traffic and behaviour (analytics cookies); loaded only after consent.
• Google Ads — measures advertising campaign conversions (marketing cookies); loaded only after consent.
• Microsoft Clarity — records anonymised session recordings and heatmaps (analytics cookies); loaded only after consent.

You may withdraw your consent at any time by clearing your browser data or contacting us. You can also manage cookies through your browser settings.

6. Data Sharing

We do not sell or rent your personal data. We may share data with:

• Service providers who help us deliver our services (e.g., hosting providers, email services), bound to protect your data;
• Google LLC — for Google Analytics 4 and Google Ads services (consent-gated). Data may be transferred to the US under the EU–US Data Privacy Framework;
• Microsoft Corporation — for Microsoft Clarity session analytics (consent-gated);
• Payment partners when processing payments through the platform;
• Regulatory authorities where required by law.

7. Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected — typically for the duration of your account plus 3 years. Financial records are retained for 10 years in accordance with Lithuanian accounting legislation.

8. Your Rights

Under GDPR you have the following rights:

• Right to access your personal data;
• Right to rectify inaccurate data;
• Right to erasure (right to be forgotten);
• Right to restrict processing;
• Right to data portability;
• Right to object to processing.

To exercise these rights, contact us at info@smarton.app. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

9. Data Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or destruction. These include encryption, access controls, and regular security reviews.

10. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by email or by displaying a notice on the platform. Continued use of the services after the effective date constitutes acceptance of the revised policy.

11. Contact

For questions about this policy or your data, contact us: